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Proposition of a Typology of Tunisian Consumers Based on their Ecologically Conscious Behavior by Faouzia Mida, Imed Zaiem
Published 2015-05-01
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Emotion and Sponsorship: Case of Television Sponsorship by Faouzia Mida, Imed Zaiem
Published 2015-04-01
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Evaluation of Web Users’ Attitude toward the Brand Online: The Case of an Online Event by Dhouka Oueldoubey, Faouzia Mida, Imed Zaiem
Published 2015-05-01
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