Legacy, Emotions and Reality: Asymmetry or Composite formation of Zimbabwe Tourism Destination Brand Elements. by Dr. Farai Chigora, Dr. Emmanuel Mutambara

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The Impact of the Print Media on Building a Destination Brand Equity in Zimbabwe by Dr. Farai Chigora, Dr. Joram Ndlovu

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Branding in the Post-truth News era: A Social Media Hegemony in Zimbabwe Tourism Brand Equity Modelling. by Dr. Farai Chigora, Dr. Emmanuel Mutambara

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Branding culture: the missing link between top level managers and general employees in Zimbabwe’s small to medium tourism enterprises. by Dr Farai Chigora, Dr. Emmanuel Mutambara

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City marketing to city branding: A novel practice in Zimbabwe destination branding. by Dr Farai Chigora, Professor Muhammad Hoque

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Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review by Farai Chigora, Joram Ndlovu, Brighton Nyagadza

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Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. by Dr Farai Chigora, Professor Muhammad Hoque

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Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy. by Dr Farai Chigora, Professor Muhammad Hoque

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owards Establishing Zimbabwe Tourism Destination Brand Equity Variables through Sustainable Community Involvement by Farai Chigora, Emmanuel Mutambara, Joe Muzurura, Promise Zvavahera

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Forecasting 𝐶𝑂2 Emission for Zimbabwe’s Tourism Destination vibrancy: A Univariate Approach using Box- Jenkins ARIMA Model. by Dr Farai Chigora, Nyoni Thabani, Dr. Emmanuel Mutambara

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A middle-income economy by 2030: A Zimbabwe tourism destination perspective based on a GDP forecast using the Box-Jenkins ARIMA approach. by Dr Farai Chigora, Nyoni Thabani, Dr. Emmanuel Mutambara

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['Leveraging academic-industry partnerships for inclusive virtual learning'] by Promise Zvavahera, Evelyn Chiyevo Garwe, Sheppard Pasipanodya, Farai Chigora, Chipo Katsande

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Leveraging academic-industry partnerships for inclusive virtual learning by Promise Zvavahera, Evelyn Chiyevo Garwe, Sheppard Pasipanodya, Farai Chigora, Chipo Katsande

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Zimbabwe tourism destination brand personality: Tourists’ voices on the ground. by Dr Farai Chigora, Prof Joram Ndlovu, Dr. Emmanuel Mutambara, Dr Joe Muzurura

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