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Fishbein, Martin
Martin Fishbein
Martin Fishbein
(March 2, 1936
Brooklyn, New York
– November 27, 2009 London) was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the
University of Pennsylvania
Public Policy Center of the
Annenberg School for Communication
.
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Understanding attitudes and predicting social behavior /
by
204642 Ajzen, Icek
,
Fishbein, Martin
Published 1980
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