Studying the Digital Marketing Strategy through Big Data in Banking Sector by Ionuț-Adrian Mosescu, Ștefan-Claudiu Căescu, Florina Botezatu, Raluca-Giorgiana Chivu

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Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach by Andreea Orîndaru, Mihaela Constantinescu, Daniela Ioniță, Ștefan-Claudiu Căescu, Florina Botezatu

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The Effects of Viral Marketing, Including Fake News, in Elections Campaigns by Florina BOTEZATU, Paul COSMOVICI, Ștefan-Claudiu CĂESCU, Maria Daniela FRAȚILĂ, Alina ALECU

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A Survey of MarTech Adoption and Impact during the COVID crisis by Florina Botezatu, Ștefan-Claudiu Căescu, Mihai-Cristian Orzan, Daniela Marinica, Alkadour Abdullah

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Valences of Corporate Social Responsibility in Air Transport in Romania by Ionuț-Claudiu Popa, Maria Daniela Frățilă, Raluca-Giorgiana Chivu, Florina Botezatu, Ionuț Mosescu

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The Effects of Viral Marketing as an Integral Part of Political, Social Marketing by Maria-Daniela Frățilă, Ionuț-Claudiu Popa, Alina Alecu, Florina Botezatu, Raluca-Giorgiana Chivu

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Using Big Data in Marketing and Advertising: A Case Study by Adrian Ionuț MOȘESCU, Raluca Giorgiana CHIVU, Ștefan-Claudiu CĂESCU, Ionuț-Claudiu POPA, Florina BOTEZATU

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