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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products by Verhoef, P, Stephen, A, Kannan, P, Luo, X, Abhishek, V, Andrews, M, Bart, Y, Datta, H, Fong, N, Hoffman, D, Hu, M, Novak, T, Rand, W, Zhang, Y
Published 2017Journal article