Antecedentes da importância do preço nas decisões de compra by Isabel Maria Rosa Diaz, Francisco Javier Rondán Cataluña

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ANTECEDENTS OF THE IMPORTANCE OF PRICE PURCHASE DECISIONS by Isabel Maria Rosa Diaz, Francisco Javier Rondán Cataluña

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Antecedents and consequences of price promotions effectiveness by Isabel María Rosa Díaz, Francisco Javier Rondán Cataluña

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¿INFLUYE LA PERSONALIDAD DE LOS DIRECTIVOS DE PYMES EN LOS RESULTADOS EXPORTADORES? by Francisco Javier Rondán Cataluña, Antonio Navarro-García, Jorge Arenas-Gaitan

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Private Label and Macroeconomic Indicators: Europe and USA by Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña, Daniel Sigüenza-Morales

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Premium Private Label strategies: social networks and traditional perspectives by Eloy Gil-Cordero, Francisco Javier Rondan-Cataluña, Manuel Rey-Moreno

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Analysis of efficiency of own and franchised units in the Spanish franchise system by Leyre Díez Uli, Félix Velicia Martín, Francisco Javier Rondán Cataluña

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Influencia del Género en la Percepción y Adopción de e-Learning en Alumnos de Educación Superior en Chile by Patricio Esteban Ramírez-Correa, Francisco Javier Rondán-Cataluña, Jorge Arenas-Gaitán

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Indicators of Efficiency in the Pharmaceutical Management of a Public Health System by Manuel Martínez-Blanes, Francisco Javier Rondán-Cataluña, José Manuel Velarde-Gestera

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