Showing 1 - 11 results of 11 for search 'Francisco Liébana-Cabanillas', query time: 0.05s Refine Results
  1. 1
    Destination image on the DMO's platforms: official website and social media

    Destination image on the DMO's platforms: official website and social media by Sebastian Molinillo, Francisco Liébana-Cabanillas, Rafael Anaya-Sánchez

    Published 2017-07-01
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  2. 2
    Drivers of purchase intention in Instagram Commerce

    Drivers of purchase intention in Instagram Commerce by Doaa Herzallah, Francisco Muñoz-Leiva, Francisco Liebana-Cabanillas

    Published 2022-09-01
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  3. 3
    Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico

    Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico by Francisco Muñoz Leiva, Mª. Eugenia Rodríguez López, Francisco Liébana Cabanillas

    Published 2020-07-01
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  4. 4
    Analysing user well-being in ridehailing services

    Analysing user well-being in ridehailing services by Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi, Heikki Karjaluoto

    Published 2024-03-01
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  5. 5
    Assessing university students' perception of academic quality using machine learning

    Assessing university students' perception of academic quality using machine learning by Alberto Guillén Perales, Francisco Liébana-Cabanillas, Juan Sánchez-Fernández, Luis Javier Herrera

    Published 2024-01-01
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  6. 6
    La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia

    La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia by Diego Gómez-Carmona, Pedro Pablo Marin Duenas, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas

    Published 2022-09-01
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  7. 7
    Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model

    Predicting Big Data Adoption in Companies With an Explanatory and Predictive Model by Ángel F. Villarejo-Ramos, Juan-Pedro Cabrera-Sánchez, Juan Lara-Rubio, Francisco Liébana-Cabanillas

    Published 2021-04-01
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  8. 8
    What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

    What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study by Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, Francisco Liébana-Cabanillas, Serafín Cruces-Montes

    Published 2021-04-01
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  9. 9
    Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking

    Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking by Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, César Serrano-Domínguez, Francisco Liébana-Cabanillas

    Published 2022-01-01
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  10. 10
    NFC technology acceptance for mobile payments: A Brazilian Perspective

    NFC technology acceptance for mobile payments: A Brazilian Perspective by Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco Liébana-Cabanillas, João Gil de Luna

    Published 2017-02-01
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  11. 11
    Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study

    Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study by Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas

    Published 2021-03-01
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