Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market by František Pollák, Peter Markovič

Get full text

The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia by František Pollák, Peter Dorčák

Get full text

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption by Linda Saulīte, Deniss Ščeulovs, František Pollák

Get full text

Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization by František Pollák, Peter Markovič, Helena Majdúchová

Get full text

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption by Linda Saulīte, Deniss Ščeulovs, František Pollák

Get full text

Pandemic Economic Crises by Kristián Kalamen, František Pollák, Peter Markovič

Get full text

ANALYTICAL VIEW OF THE PERCEPTION OF SELECTED INNOVATIVE APPROACHES IN MARKETING COMMUNICATIONS by Peter Dorčák, Pavel Štrach, František Pollák

Get full text

Corporate Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands by František Pollák, Peter Dorčák, Peter Markovič

Get full text

E-business and its Application in Conditions of Central European Market by Naci Tolga Saruc, Peter Dorcak, František Pollák

Get full text

Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic by František Pollák, Peter Markovič, Roman Vavrek, Michal Konečný

Get full text

Slovak Virtual Market in the Light of Analysis af Possibilities of Detecting On-Line Reputation for Selected Subjects by Peter Dorcak, Frantisek Pollak, Martin Mudrik, Ludovit Nastisin

Get full text

Developing a Framework for Future Mobile Data Pricing by Michael Paetsch, Peter Dorčák, František Pollák, Ľubomír Štrba, Branislav Kršák

Get full text