Sooo Sweeet! Presence of Long Vowels in Brand Names Lead to Expectations of Sweetness by Abhishek Pathak, Gemma Anne Calvert

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Race, Gender, and the U.S. Presidency: A Comparison of Implicit and Explicit Biases in the Electorate by Gemma Anne Calvert, Geoffrey Evans, Abhishek Pathak

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IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements by Gemma Anne Calvert, Geraldine Trufil, Abhishek Pathak, Eamon Philip Fulcher

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Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study by Gemma Anne Calvert, Abhishek Pathak, Lim Elison Ai Ching, Geraldine Trufil, Eamon Philip Fulcher

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Sound symbolism and the perception of luxury versus basic brands by Abhishek Pathak

Other Authors: “…Gemma Anne Calvert…”
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