Sustainable initiatives in the food industry: Role of businesses and regulators by Geoffrey Tanakinjal, Alesia Gugkang, Haji Rithuan

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Innovative sales promotion techniques among Hong Kong advertisers - a content analysis by Kim-Shyan Fam, Lin Yang, Geoffrey Tanakinjal

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THE EFFECT OF CELEBRITY ENDORSER ATTRIBUTES, ISSUE INVOLVEMENT AND PERCEIVED SOCIAL SUPPORT ON ATTITUDE TOWARDS ORGAN DONATION REGISTRATION by Stephen Laison Sondoh Jr, Sharifah Nurafizah Syed Annuar, Andreas Totu, Geoffrey Tanakinjal, Rayner Alfred

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CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR by Sharifah Nurafizah Syed Annuara, Stephen Laison Sondoh Jr, Andreas Totu, Geoffrey Tanakinjal, Rayner Alfred

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