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  1. 1
    Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

    Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers? by Piątkowska Monika, Gocłowska Sylwia

    Published 2016-12-01
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    Article
  2. 2
    A Systematic Literature Review on Ambush Marketing in Sport

    A Systematic Literature Review on Ambush Marketing in Sport by Piątkowska Monika, Żyśko Jolanta, Gocłowska Sylwia

    Published 2015-06-01
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    Article

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