Showing 1 - 2 results of 2 for search 'Goh, Xin Yun', query time: 0.03s Refine Results
  1. 1
    When and how does Singlish outperform English? Explicating the roles of language variation and ethnic cues in advertising effectiveness

    When and how does Singlish outperform English? Explicating the roles of language variation and ethnic cues in advertising effectiveness by Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong

    Published 2020
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    Final Year Project (FYP)
  2. 2
    Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers

    Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Goh, Xin Yun, Lee, Yan Jie, Loon, Bryan Kin Tat, Por, Xin Rong

    Published 2023
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    Journal Article

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