Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand by Grigaliūnaitė, Viktorija, Pilelienė, Lina

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Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness by Grigaliunaite Viktorija, Pileliene Lina

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Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness by Pilelienė, Lina, Grigaliūnaite, Viktorija

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Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness by Pilelienė Lina, Grigaliūnaitė Viktorija

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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania by Pilelienė Lina, Grigaliūnaitė Viktorija

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A Model of Website Quality-Based E-Commerce Satisfaction Index by Pilelienė Lina, Grigaliūnaitė Viktorija

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Country Logotype Visual Attractiveness: Eye-Tracking-Based Model by Grigaliūnaitė Viktorija, Pilelienė Lina

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