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    The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP)

    The Influence of the Consumer Ethnocentrism and Cultural Familiarity on Brand Preference: Evidence of Event-Related Potential (ERP) by Qingguo Ma, Qingguo Ma, Qingguo Ma, H’meidatt Mohamed Abdeljelil, Linfeng Hu, Linfeng Hu

    Published 2019-07-01
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