CONTEMPORARY ISSUES IN INNOVATION AND BUSINESS STRATEGIES. by Wan Khairuzzaman Wan Ismail, editor, Siti Zaleha Abdul Rashid, editor, Abu Bakar A. Hamid, contributor, Farzana Quoquab, contributor, Jihad Mohammad, contributor, Mohd. Taib Hashim, contributor, Nomahaza Mahadi, contributor, Rasoul Asgarpour, 1981-, contributor, Rohaida Basiruddin, contributor, Rossilah Jamil, contributor, Siti Zaleha Abdul Rashid, contributor, Wan Khairuzzaman Wan Ismail, contributor, Raihana Mohd. Ali, contributor, Hairul Irwan Jamaluddin, contributor