Setting the Public Sentiment: Examining the Relationship between Social Media and News Sentiments by Catherine U. Huh, Han Woo Park

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A new methodological quest to evaluate South Korean digital diplomacy in US government web domains by Jang Hyo Park, Han Woo Park

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Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from Perceived Value Theory and SEM-ANN Analysis by Yu-Peng Zhu, Lina Xin, Huimin Wang, Han-Woo Park

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Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models by Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar, Han-Woo Park

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Identifying the Impacts of Social Movement Mobilization on YouTube: Social Network Analysis by Norhayatun Syamilah Osman, Jae-Hun Kim, Jae-Hong Park, Han-Woo Park

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