The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment by Hanaysha, Jalal, Abdullah, Haim Hilman

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Advertising and country of origin as key success factors for creating sustainable brand equity by Hanaysha, Jalal, Abdullah, Haim Hilman

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Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia by Hanaysha, Jalal, Abdullah, Haim Hilman

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The influence of product quality and service quality on brand leadership: Empirical evidence from Malaysia by Hanaysha, Jalal, Abd Ghani, Noor Hasmini

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The importance of university ranking and students enrolment towards university sustainability by Suhaidah, Hussain, Hanaysha, Jalal Rajeh, Diyana, Kamarudin

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Product innovation as a key success factor to build sustainable brand equity by Hanaysha, Jalal R. M., Abdullah, Haim Hilman

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Strategic effects of product innovation, service quality, and relationship quality on brand equity by Hanaysha, Jalal R. M., Abdullah, Haim Hilman

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The impact of country of origin on relationship quality: Empirical evidence from automotive industry by Abdullah, Haim Hilman, Hanaysha, Jalal R. M.

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The impact of advertising on relationship quality: empirical evidence from Malaysia by Abdullah, Haim Hilman, Hanaysha, Jalal R. M.

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The impact of product quality on relationship quality: Empirical evidence from automotive industry by Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini

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Service quality and students’ satisfaction at higher learning institutions: The competing dimensions of Malaysian universities’ competitiveness by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Warokka, Ari

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Assessing the literature on brand equity: From past, present to future by Hanaysha, Jalal, Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

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Service quality and students’ satisfaction at higher learning institutions: Is Malaysian government at the right track to champion ASEAN market? by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Warokka, Ari

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Relationship quality as a strategic tool in today’s turbulent business world by Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini, Hanaysha, Jalal R. M.

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Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

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Importance of product quality and service quality in developing brand equity by Hanaysha, Jalal R. M., Abdullah, Haim Hilman, Abd Ghani, Noor Hasmini

Analyzing the relationship between advertising and sales promotion with brand equity by Abdullah, Haim Hilman, Hanaysha, Jalal R. M., Abd Ghani, Noor Hasmini

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Determinants of customers' perceived value in the fast food industry for global brands in Malaysia by Hanaysha, Jalal Rajeh, Abdullah, Haim Hilman, Abu Bakar, Zahari, Lee, Khai Loon

Determinants of firm performance in automotive industry: Empirical insights from Malaysia by Hanaysha, Jalal Rajeh, Saleh, Isam, Suhaidah, Hussain, Lee, Khai Loon, Abu Bakar, Zahari

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Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia by Lee, Khai Loon, Puteri Nurhazira, Romzi, Hanaysha, Jalal Rajeh, Alzoubi, Haitham M., Alshurideh, Muhammad

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