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The role of customer brand engagement in Facebook fan page by Ho, Peng Han
Published 2015
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Revisit the relationship between perceived value and customer brand engagement in Facebook by Thoo, Ai Chin, Ho, Peng Han, Abdul Hamid, Abu Bakar, Huam, Hon Tat
Published 2015Conference or Workshop Item -
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Moderating effect of trust between perceived value and customer brand engagement in SNSs by Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Hon Tat
Published 2015Conference or Workshop Item -
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