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    Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness

    Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness by Luo, Xi, Cheah, Jun-Hwa, Hollebeek, Linda D., Lim, Xin-Jean

    Published 2024
    Article

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