Howard Moskowitz
Howard Moskowitz is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia
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Personalized Communication with Patients at the Emergency Department—An Experimental Design Study by Gillie Gabay, Attila Gere, Glenn Zemel, Howard Moskowitz
Published 2022-09-01
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