The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter? by Hui, Stephanie Wen Chuah, Marimuthu, Malliga, T. Ramayah, T. Ramayah

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Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? by Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah

Wea want apology! Tailoring service recovery and self-construal to earn customer forgiveness by Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah, Sabri, Mohamad Fazli, Chong, Han Xi

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention by Aw, Eugene Cheng Xi, Hui, Stephanie Wen Chuah, Sabri, Mohamad Fazli, Kamal Basha, Norazlyn

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