Effects of Statistical and Narrative Health Claims on Consumer Food Product Evaluation by Hung-Chou Lin, Sheng-Hsien Lee

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Effect of Institutional Trust on Consumers’ Health and Safety Perceptions and Repurchase Intention for Traceable Fresh Food by Edward Shih-Tse Wang, Hung-Chou Lin, Ming-Chie Tsai

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高齡代言人對高齡者評估廣告之影響 Effects of Elderly Endorsers on Older Adults’ Advertising Evaluation by 林鴻洲 Hung-Chou Lin, 蔡嘉怡 Chia-Yi Tsai

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社會影響與系統特性對高齡者再次使用產銷履歷系統意願的影響─ 信任、態度與科技接受模型之整合 Effects of Social Influence and System Characteristics on Traceable Agriculture Product Reuse Intention of Elderly People: Integrating... by 林鴻洲 Hung-Chou Lin, 張德永 Te-Yung Chang, 郭素蕙 Su-Hui Kuo

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