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  1. 1
    The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia

    The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia by Husin, Wann Huzida Roza

    Published 2019
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    Thesis
  2. 2
    Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia

    Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia by Harun, Amran, Husin, Wann Huzida Roza

    Published 2019
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    Article

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