Towards developing a marketing model for strategic positioning of stingless bee honey farming as a sustainable income for the rural community by Kassim, Salina, Hussin, Siti Rahayu

Econsave Cash and Carry Sdn Bhd by Hussin, Siti Rahayu, Hashim, Haslinda

Losing at the home ground? by Hashim, Haslinda, Hussin, Siti Rahayu

Repayment patterns, financial discipline and consumer profiling: an empirical investigation among credit card users in Malaysia by Hussin, Siti Rahayu, Kassim, Salina

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Hybrid vehicle? Awareness level and purchase intention of Malaysian consumers. by Hussin, Siti Rahayu, Lim, Fang Yau

Credit card holders in Malaysia: customer characteristics and credit card usage by Hussin, Siti Rahayu, Kassim, Salina, Jamal, Nuraien

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What constitutes an Islamic retailer? Islamic store attributes from the prespectives of Islamic marketing principles by Abu Bakar, Abdul Rahim, Hussin, Siti Rahayu

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Essential quality attributes in fresh produce purchase by Malaysian consumers by Hussin, Siti Rahayu, Wong, Foong Yee, Bojei, Jamil

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Credit card ownership and usage : satisfaction among card holders in Malaysia. by Hussin, Siti Rahayu, Kassim, Salina, Jamal, Nur Aien

Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians by Kassim, Salina, Hussin, Siti Rahayu, Jamal, NurAien

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Consumer purchasing behaviour of fresh produce in Malaysia by Wong, Foong Yee, Hussin, Siti Rahayu, Bojei, Jamil

Exploring Islamic retailer store attributes from consumers perspectives: an empirical investigation by Hashim, Haslinda, Hussin, Siti Rahayu, Zainal, Nurdiyana Nadihah

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Jaya Tuition Centre by Hussin, Siti Rahayu, Hashim, Haslinda, Wang, Yaw Siong

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Easy read on consumer behaviour by Hussin, Siti Rahayu, Hussin, Siti Haslina, Kassim, Salina

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Critical review of dark tourism: tourists’ perceptions and behaviour by Ramlee, Farah Hasyimah, Hussin, Siti Rahayu, Hashim, Haslinda

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Influence of website attributes on consumer’s online purchase intention in Malaysia by Adedoja, Omoloju Mariam, Hussin, Siti Rahayu, Wong, Foong Yee

What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors by Islam, Md. Tariqul, Hussin, Siti Rahayu, Wong, Foong Yee

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Marketing analysis of the higher education service sector in Malaysia: consumer perspective by Hussin, Siti Rahayu, Tan, Ho Soon, Md. Sidin, Samsinar

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The influence of culture on destination image formation: a critical review by Hussin, Siti Rahayu, Mohd Fawzi, Nadiatul Natasha, Hashim, Haslinda

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Factors influencing Malaysian consumers’ intention to use Quick Response (QR) mobile payment by Ibrahim, Muhammad Haidhar, Hussin, Siti Rahayu, Hussin, Siti Haslina