Can customer based brand equity help destinations to stay in race? An empirical study of Kashmir valley Autor Anish Yousaf, Insha Amin

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Tourist's motivations to travel: A theoretical perspective on the existing literature Autor Anish Yousaf, Insha Amin, Jose Antonio C. Santos

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Muscle activation patterns around knee following neuromuscular training in patients with knee osteoarthritis: secondary analysis of a randomized clinical trial Autor Shahzada Aadil Rashid, Mohammad Ejaz Hussain, Pooja Bhati, Zubia Veqar, Adila Parveen, Insha Amin, Shahzada Mudasir Rashid

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A Review on Pharmacological Properties of Zingerone (4-(4-Hydroxy-3-methoxyphenyl)-2-butanone) Autor Bilal Ahmad, Muneeb U. Rehman, Insha Amin, Ahmad Arif, Saiema Rasool, Showkat Ahmad Bhat, Insha Afzal, Ishraq Hussain, Sheikh Bilal, Manzoor ur Rahman Mir

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Zingerone (4-(4-hydroxy-3-methylphenyl) butan-2-one) protects against alloxan-induced diabetes via alleviation of oxidative stress and inflammation: Probable role of NF-kB activati... Autor Bilal Ahmad, Muneeb U. Rehman, Insha Amin, Manzoor ur Rahman Mir, Sheikh Bilal Ahmad, Adil Farooq, Showkeen Muzamil, Ishraq Hussain, Mubashir Masoodi, Bilques Fatima

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TLR4/NFκB-Mediated Anti-Inflammatory and Antioxidative Effect of Hexanic and Ethanolic Extracts of <i>Curcuma longa</i> L. in Buffalo Mammary Epithelial Cells Autor Insha Amin, Shahzada Mudasir Rashid, Sheikh Shubeena, Ishraq Hussain, Sheikh Bilal Ahmad, Manzoor Ur Rahman Mir, Sultan Alshehri, Sarah I. Bukhari, Tahir Maqbool Mir, Muneeb U. Rehman

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