Jacob Hornik

Hornik in 2010 Jacob Hornik (Hebrew: יעקב הורניק) (born March 7, 1942) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Northwestern University. Provided by Wikipedia
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  1. 1
    Fog computing: a platform for big-data marketing analytics

    Fog computing: a platform for big-data marketing analytics by Jacob Hornik, Matti Rachamim, Sergei Graguer

    Published 2023-10-01
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  2. 2
    The bittersweet smell of success: Malicious online responses to others achievements

    The bittersweet smell of success: Malicious online responses to others achievements by Jacob Hornik, Chezy Ofir, Matti Rachamim, Ori Grossman

    Published 2023-02-01
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  3. 3
    Fog Computing-Based Smart Consumer Recommender Systems

    Fog Computing-Based Smart Consumer Recommender Systems by Jacob Hornik, Chezy Ofir, Matti Rachamim, Sergei Graguer

    Published 2024-03-01
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  4. 4
    A dark side of human behavior: Development of a malicious sentiments scale to others success or failure

    A dark side of human behavior: Development of a malicious sentiments scale to others success or failure by Jacob Hornik, Matti Rachamim, Rinat Shaanan Satchi, Ori Grossman

    Published 2021-08-01
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