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  1. 1
    The Past, Present, and Future of Marketing Research in Asia

    The Past, Present, and Future of Marketing Research in Asia by Jaihak Chung

    Published 2016-01-01
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  2. 2
    Reference group, in-group, out-group, identity-relevancy, optimal distinctiveness theory

    Reference group, in-group, out-group, identity-relevancy, optimal distinctiveness theory by Jaihak Chung

    Published 2017-01-01
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    Article

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