La adopción del comercio electrónico en las Pymes: una revisión de la literatura exploratoria by Javier A. Sánchez Torres, Fernando Juárez Acosta

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Analysis of social factors and their relationship with perceived risk for e-commerce purchases by James Ariel Sánchez-Alzate, Javier A. Sánchez-Torres

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Diferencias de la adopción del comercio electrónico entre países by Javier A. Sánchez Torres, Francisco-Javier Arroyo-Cañada

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Influence of sustainability in the positioning of the university brand: Study in universities in Medellín-Colombia by Johnatan Castro-Gómez, Javier A. Sánchez-Torres, Paola Andrea Ortíz-Rendón

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City brand evolution research and future agenda: bibliometric and science mapping analysis by Edison Jair Duque Oliva, Javier A. Sánchez-Torres, Juan Sebastian Sanabria Niño

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Exploring the factors affecting the use of C2C in Colombia by Javier A. Sánchez Torres, Alexander Varón Sandoval, Francisco Javier Arroyo Cañada, Sandra Rojas Berrio

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Retos del marketing desde la pandemia por COVID-19 by Sandra Rojas-Berrio, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Flor Madrigal-Moreno

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Editorial: Marketing y comportamiento de consumidor durante y en la superación de una pandemia by Sandra Rojas-Berrio, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Flor Madrigal-Moreno

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Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university by Iván Alonso Montoya-Restrepo, Javier A. Sánchez Torres, Sandra Patricia Rojas Berrio, Alexandra Montoya-Restrepo

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