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  1. 1
    The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure

    The Relative Importance of Brand Modalities as Information Chunks in Determining Consumer Choice Structure by Afifa Bouguerra, Jean-Marc Décaudin

    Published 2006-06-01
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  2. 2
    Crowdsourcing, Outsourcing to Obtain a Creativity Group

    Crowdsourcing, Outsourcing to Obtain a Creativity Group by Jacques Digout, Marwan Azouri, Jean-Marc Decaudin, Stephane Rochard

    Published 2013-12-01
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    Article

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