Showing 1 - 2 results of 2 for search 'Jesús Romero Leguina', query time: 0.22s Refine Results
  1. 1
    Digital Marketing Attribution: Understanding the User Path

    Digital Marketing Attribution: Understanding the User Path by Jesús Romero Leguina, Ángel Cuevas Rumín, Rubén Cuevas Rumín

    Published 2020-11-01
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  2. 2
    Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS

    Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS by Jesús Romero Leguina, Ángel Cuevas Rumin, Rubén Cuevas Rumin

    Published 2021-07-01
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    Article

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