The role of social media marketing and brand equity on e-WOM: Evidence from Indonesia by Johar Samosir, Okin Ringan Purba, Prasadja Ricardianto, Maudi Dinda, Salahudin Rafi, Azmieti Kurnia Sinta, Anies Wardhana, Dian Christopher Anggara, Ferdy Trisanto, Endri Endri

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