Setting the Relationship between Human-Centered Approaches and Users’ Digital Well-being: A Review by José Ramón Saura, Patricia Pinto

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Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis by Ana Reyes-Menendez, Jose Ramon Saura, Ferrão Filipe

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Comparing Data-Driven Methods for Extracting Knowledge from User Generated Content by Jose Ramon Saura, Ana Reyes-Menendez, Ferrão Filipe

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The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review by Ana Reyes-Menendez, Jose Ramon Saura, Ferrão Filipe

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Is AI-based digital marketing ethical? Assessing a new data privacy paradox by Jose Ramon Saura, Vatroslav Škare, Durdana Ozretic Dosen

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An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives by Pedro Palos-Sanchez, Jose Ramon Saura, Raquel Ayestaran

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Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study by Vera Gelashvili, Juan-Gabriel Martínez-Navalón, José Ramón Saura

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Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS by Pedro Palos-Sanchez, Felix Martin-Velicia, Jose Ramon Saura

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How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education by Jose Ramon Saura, Ana Reyes-Menendez, Dag R. Bennett

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What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects? by Jose Ramon Saura, Pedro Palos-Sanchez, Felix Velicia-Martin

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Gaining a deeper understanding of nutrition using social networks and user-generated content by Jose Ramon Saura, Ana Reyes-Menendez, Stephen B. Thomas

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Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response by Jose Ramon Saura, Ana Reyes-Menendez, Pedro Palos-Sanchez

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Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities by José Ramón Saura, Ana Reyes-Menendez, Chris Van Nostrand

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Understanding the Digital Marketing Environment with KPIs and Web Analytics by José Ramón Saura, Pedro Palos-Sánchez, Luis Manuel Cerdá Suárez

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Do stress and anxiety influence users' intention to make restaurant reservations through mobile apps? by Felipe Debasa, Vera Gelashvili, Juan-Gabriel Martínez-Navalón, José Ramón Saura

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Discovering UGC Communities to Drive Marketing Strategies: Leveraging Data Visualization by Jose Ramon Saura, Ana Reyes-Menendez, Pedro Palos-Sanchez, Ferrão Filipe

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Editorial: Online User Behavior and User-Generated Content by Jose Ramon Saura, Yogesh K. Dwivedi, Yogesh K. Dwivedi, Daniel Palacios-Marqués

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USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS by Pedro Palos-Sanchez, Jose Ramon Saura, Ana Reyes-Menendez, Ivonne Vásquez Esquivel

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Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020 by Nelson de Matos, Marisol B. Correia, José Ramón Saura, Ana Reyes-Menendez, Nuno Baptista

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Toward a Better Understanding of the Intention to Use mHealth Apps: Exploratory Study by Pedro R Palos-Sanchez, Jose Ramon Saura, Miguel Ángel Rios Martin, Mariano Aguayo-Camacho

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