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    The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness

    The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness by Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman

    Published 2015
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