It's all part of the customer journey: the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers by Ameen, Nisreen, Jun, Hwa Cheah, Kumar, Satish

Pandemic crisis, business in Asia by Ting, Hiram, Ling, Jeffrey, Jun, Hwa Cheah

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MULTIPLE INDIRECT EFFECTS OF CUSTOMER EQUITY IN TELECOMMUNICATION INDUSTRY by Xin Jean Lim, Jun Hwa Cheah, Kenny Guan-Cheng Teoh

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EDITORIAL – A REVIEW OF THE METHODOLOGICAL MISCONCEPTIONS AND GUIDELINES RELATED TO THE APPLICATION OF STRUCTURAL EQUATION MODELING: A MALAYSIAN SCENARIO by Mumtaz Ali Memon, Hiram Ting, T. Ramayah, Francis Chuah, Jun-Hwa Cheah

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EDITORIAL – MEDIATION ANALYSIS: ISSUES AND RECOMMENDATIONS by Mumtaz Ali Memon, Jun-Hwa Cheah, T. Ramayah, Hiram Ting, Francis Chuah

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Mediation analysis issues and recommendations by Memon, Mumtaz Ali, Jun, Hwa Cheah, T, Ramayah, Ting, Hiram, Francis, Chin Wei

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Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior by Siqi Wang, Ye Ye, Ye Ye, Binyao Ning, Jun-Hwa Cheah, Xin-Jean Lim

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EDITORIAL: MODERATION ANALYSIS: ISSUES AND GUIDELINES by Mumtaz Ali Memon, Jun-Hwa Cheah, T. Ramayah, Hiram Ting, Francis Chuah, Tat Huei Cham

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Are men from Mars, women from Venus examining gender differences towards continuous use intention of branded apps by Xin, Jean Lim, Jun, Hwa Cheah, Ng, Siew Imm, Kamal Basha, Norazlyn, Liu, Yide

Sample Size for Survey Research: Review and Recommendations by Mumtaz Ali Memon, Hiram Ting, Jun-Hwa Cheah, Ramayah Thurasamy, Francis Chuah, Tat Huei Cham

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Customer orientation and office space performance: assessing the moderating effect of building grade using PLS-MGA by Jun-Hwa Cheah, Siew-Imm Ng, Hiram Ting, Mumtaz Ali Memon, Siat Ching Stephanie Loo

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A moderated-mediation model of career adaptability and life satisfaction among working adults in Malaysia by Siew, Imm Ng, Qin, Hui Lim, Jun, Hwa Cheah, Jo, Ann Ho, Keng, Kok Tee

The impact of perceived risk of online takeout packaging and the moderating role of educational level by Meiwen Guo, Liang Wu, Cheng Ling Tan, Jun-Hwa Cheah, Yuhanis Abdul Aziz, Jianping Peng, Chun-Hung Chiu, Rongwei Ren

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