Evaluation of food suppliers by multi-channel buyers: Focusing on the moderating effect of distribution channel by Eunsoo Choi, Nayeong Kim, Junghoon Moon

Get full text

Factors Influencing Purchase Intention for Low-Sodium and Low-Sugar Products by Yeowoon Park, Dongmin Lee, Seoyoung Park, Junghoon Moon

Get full text

The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers’ Health Locus of Control by Hyunsook Shin, Dongmin Lee, Jeeyoung Lim, Junghoon Moon

Get full text

The Reversed Effects of Advertising of Socially Controversial Products on Endorsers by Seoyoung Hwang, Junghoon Moon, Hyun Joo Lim, Jaeseok Jeong

Get full text