Showing 1 - 2 results of 2 for search 'Junyun Liao', query time: 0.02s Refine Results
  1. 1
    Understanding the consumers’ multi-competing brand community engagement: A mix method approach

    Understanding the consumers’ multi-competing brand community engagement: A mix method approach by Kai He, Junyun Liao, Fengyan Li, Hongguang Sun

    Published 2023-02-01
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    Article
  2. 2
    Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience

    Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience by Ying Jiang, Junyun Liao, Jiecong Pang, Hsin-Li Hu

    Published 2023-03-01
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    Article

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