Identification of key elements of university brand in brand formation and management existing models af K. A. Arzhanova

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Features of business ecosystems promotion af K. A. Arzhanova, A. S. Kachalova

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Features of using artificial intelligence in companies’marketing communications af K. A. Arzhanova, L. D. Pisklakova

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Situational and communication content in the framework of SMM brand promotion in social networks af K. A. Arzhanova, A. I. Eremeeva

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Brand promotion through online advertising: current tools af K. A. Arzhanova, A. I. Eremeeva

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Specifics of perception of images of professions in advertising and public relations af K. A. Arzhanova, G. V. Dovzhik

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The use of cartoon characters in brand advertising communications af G. V. Dovzhik, K. A. Arzhanova, V. N. Dovzhik

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Influencer marketing: current trends and prospects af K. A. Arzhanova, G. V. Dovzhik, V. N. Dovzhik

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Determining university’s readiness to implement AI technologies for personalizing educational paths af V. S. Starostin, K. A. Arzhanova, D. V. Dolgopolov, A. D. Ditrikh

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