Showing 1 - 3 results of 3 for search 'Kadir Yağiz', query time: 0.03s Refine Results
  1. 1
    The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19

    The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19 by Kadir Yağiz

    Published 2021-11-01
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    Article
  2. 2
    The interrelationships between football fans’ psychological connection to a team, perception of sponsorship and sponsorship response in the context of new team and new sponsor

    The interrelationships between football fans’ psychological connection to a team, perception of sponsorship and sponsorship response in the context of new team and new sponsor by Kadir Yağız

    Published 2023-10-01
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    Article
  3. 3
    Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

    Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance by Kadir Yağız

    Published 2021-02-01
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    Article

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