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  1. 1
    Brand placement in Web Series: Assessing consumer attitudes in India

    Brand placement in Web Series: Assessing consumer attitudes in India by Kavitha Venkatasubramany Iyer, Anupam Siddhartha

    Published 2021-04-01
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  2. 2
    A generational study on self-referential advertising: How it affects attitude toward brands

    A generational study on self-referential advertising: How it affects attitude toward brands by Kavitha Venkatasubramany Iyer, Mansuri Mallika

    Published 2023-10-01
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