PTF 10fqs: A LUMINOUS RED NOVA IN THE SPIRAL GALAXY MESSIER 99 by Kasliwal, M, Kulkarni, SR, Arcavi, I, Quimby, R, Ofek, E, Nugent, P, Jacobsen, J, Gal-Yam, A, Green, Y, Yaron, O, Fox, D, Howell, J, Cenko, S, Kleiser, I, Bloom, J, Miller, A, Li, W, Filippenko, A, Starr, D, Poznanski, D, Law, N, Helou, G, Frail, D, Neill, J, Forster, K