Author Search Results :: UTM Library Massive Scholar Tracking

1

Hypercompetition, customer-value competition, and the new role of market research by Kurt Matzler, Franz Bailom

Published 2009-07-01

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2

Patterns in Management Research: An Analysis of US American, European and German Approaches by Kurt Matzler, Birgit Renzl

Published 2005-03-01

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3

Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization by Kurt Matzler, Martin Waiguny, Johann Füller

Published 2007-09-01

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4

Integrating brand and marketing perspectives in M&A by Florian Andreas Bauer, Kurt Matzler, Claudia Wille

Published 2012-12-01

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5

Customer satisfaction management: Exploring temporal changes in nonlinearities in satisfaction formation of skiers by Kurt Matzler, Josef Mazanec, Andreas Strobl, Karin Teichmann

Published 2021-06-01

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6

Avatar based innovation: how avatars experience co-creation projects in second life by Kurt Matzler, Johann Füller, Thomas Kohler, Daniel Stieger

Published 2011-06-01

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7

Open innovation in SMEs: a case study of a regional open innovation platform by Wolfgang Kathan, Kurt Matzler, Johann Füller, Julia Hautz, Katja Hutter

Published 2014-04-01

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8

Crowdsourcing strategy: how openness changes strategy work by Kurt Matzler, Johann Füller, Katja Hutter, Julia Hautz, Daniel Stieger

Published 2016-09-01

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