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    Neuromarketing: Understanding Customers' Subconscious Responses to Marketing

    Neuromarketing: Understanding Customers' Subconscious Responses to Marketing by Jussi Numminen, Jarmo Heinonen, Mika Westerlund, Seppo Leminen, Lauri Palokangas, Jyrki Suomala

    Published 2012-12-01
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