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1
Customer satisfaction : a study on ice cream cafes using the expanded marketing mix. by Chen, Xingdi., Lim, Shi Chao., Soh, Mei Ying.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
2
Growth strategies of starwood hotels and resorts, worldwide, inc. in Asia Pacific. by Huang, Jingneng., Kheng, Edna Hwee Ling., Toh, Chik Wee.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
3
Broad based study of hotel loyalty programs : the development and trends. by Tan, Si Hui., Teh, Ling Wei., Teo, Cheryl Ying Ling.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
4
Current trends of travel agents in Singapore. by Seet, Christine Shu Shyan., Tan, June Siok Ching., Wong, Yen Teng.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
5
Hotel marketing strategies by Eng, Keng Boon, Koh, Alvina Li Yi, See, Kok Keong
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
6
A study on CDL hospitality trusts by Huang, Ling, Kwee, Lay Theng, Wang, Felicia Yi Ling
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
7
SERVQUAL study on the traditional chinese medicine industry in Singapore by Ang, Hui Teng, Lee, Mitchelle Jie Yin, Loo, Ai Jia
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
8
Strategic management and operations in the hospitality industry : environmental conservation for hotels. by Chua, Joanne Siow Ling., Koh, Jaclyn Bee Chin., Phang, Mei Yin.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
9
Mergers & acquisitions in the lodging industry - a case study on the acquisition of ITT corporation by starwood hotels & resorts worldwide inc. by Ho, Emily Wei Leng., Lim, Wah Long., Low, An Chee.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
10
Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry. by Seng, Diana Peck Wee., Ng, Kevin Tiong Kiat., Ho, Tse Wei.
Published 2008Other Authors: “…Leong, Choon Chiang…”
Final Year Project (FYP) -
11
An application of DINESERV at restaurants in Changi Airport Terminal 3. by Chan, Rina Hui Bin., Soh, Kenji Kai Jie., Tang, Theresa Xue Fang.
Published 2009Other Authors: “…Leong Choon Chiang…”
Final Year Project (FYP) -
12
Analysing guests' perceptions of full service, upscale downtown hotels : a multi-attribute approach. by Wong, Kai Yew.
Published 2009Other Authors: “…Leong, Choon Chiang…”
Thesis -
13
Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge. by Lye, Kah Hou.
Published 2009Other Authors: “…Leong, Choon Chiang…”
Thesis -
14
A feasibility study on the viability of operating a hotel in Malacca. by Lim, Samuel Siew Tee., Teo, Boon Lie.
Published 2009Other Authors: “…Leong, Choon Chiang…”
Thesis -
15
Hotel investments in Singapore by Chan, Mei Wah, Eoon, Hoon Eng, Tan, Ming Chian
Published 2009Other Authors: “…Leong, Choon Chiang…”
Thesis -
16
抅建传媒业核心竞争力的管理创新研究 = Research on management innovation to enhance core competitiveness of media industry by 李鹏 Li, Peng
Published 2010Other Authors: “…Leong Choon Chiang…”
Thesis -
17
Case study : Budgeting practices of hotels in Singapore. by Cheng Tung Sheun Sebastian, Lauw Wann Ching, Ng Pin Pin Regina
Published 2014Other Authors: “…Leong Choon Chiang…”
Final Year Project (FYP) -
18
A study of artificial sweetener : profile of users and non-users by Lim, June Sio Hoon, Neo, Michael Wee Mong, Szeto, Siew Hong
Published 2014Other Authors: “…Leong Choon Chiang…”
Final Year Project (FYP) -
19
Survey on hospitality and tourism management bachelor degree programme by Tan, Chiew Kian, Kwek, Cheng Eng, Khong, Choon Meng
Published 2014Other Authors: “…Leong Choon Chiang…”
Final Year Project (FYP) -
20
The prospects of budget hotels in Singapore by Chua, Sharon Heng Neo, Foo, Chee Ring, Ong, Li Ping
Published 2015Other Authors: “…Leong Choon Chiang…”
Final Year Project (FYP)