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Leslie De Chernatony
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Leslie De Chernatony
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1
La importancia de medir el valor de marca desde la perspectiva del consumidor: Evidencia empírica en España y el Reino Unido
by
Isabel Buil
,
Leslie De Chernatony
,
Eva Martínez
Published 2013-01-01
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2
Brand identity management and corporate social responsibility: an analysis from employees’ perspective in the banking sector
by
Rafael Bravo
,
Isabel Buil
,
Leslie de Chernatony
,
Eva Martínez
Published 2017-04-01
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