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    Visual totality of rewards-based crowdfunding pitch videos: disentangling the impact of peak negative affective visual expression on funding outcomes

    Visual totality of rewards-based crowdfunding pitch videos: disentangling the impact of peak negative affective visual expression on funding outcomes by Huang, Yi, Uy, Marilyn A., Liu, Chang, Foo, Maw-Der, Li, Angelina Zhuyi

    Published 2023
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    Journal Article

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