Showing 1 - 3 results of 3 for search 'Lim, Tze Yin', query time: 3.24s Refine Results
  1. 1
    The effects of construal level and donation magnitude: the case of cause-related marketing

    The effects of construal level and donation magnitude: the case of cause-related marketing by Phang Ing @ Grace, Lin, Hsin Yin, Lim, Tze Yin

    Published 2020
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  2. 2
    Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia

    Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia by Phang Ing @ Grace, Zaiton Osman, Izyanti Awang Razli, Lim Tze-Yin, Iwao Kato

    Published 2022
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  3. 3
    Consumer adoption of on-demand digital platforms: An integrated model

    Consumer adoption of on-demand digital platforms: An integrated model by Lim, Tze Yin, Lim, Bibiana Chiu Yiong, Leong, Choi Meng, Phang Ing @ Grace, Weng, Heng Foong

    Published 2023
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