Showing 1 - 2 results of 2 for search 'Liuliang Yuan', query time: 0.02s Refine Results
  1. 1
    Integrating Technology Acceptance Model With Social Capital Theory to Promote Passive Users’ Continuance Intention Toward Virtual Brand Communities

    Integrating Technology Acceptance Model With Social Capital Theory to Promote Passive Users’ Continuance Intention Toward Virtual Brand Communities by Xiaozhao Deng, Liuliang Yuan

    Published 2020-01-01
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    Article
  2. 2
    Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory

    Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory by Liuliang Yuan, Xiaozhao Deng, Weijin Zhong

    Published 2021-01-01
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    Article

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