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  1. 1
    Gen Y consumers' perceptions of quick service restaurant and the mediating role of purchase intentions : a case study of McDonald's in Singapore

    Gen Y consumers' perceptions of quick service restaurant and the mediating role of purchase intentions : a case study of McDonald's in Singapore by Loh, Sheena, Lim, Christine

    Published 2014
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    Journal Article
  2. 2
    Delineating the contributors towards brand loyalty for fast food restaurants : the case of McDonald’s Singapore.

    Delineating the contributors towards brand loyalty for fast food restaurants : the case of McDonald’s Singapore. by Loh, Sheena., Poh, Mei Ping., Goh, Sharon Guan Hui.

    Published 2012
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    Final Year Project (FYP)

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