The main features of establishing social and political terminology in media of Chinain the end of XIX by - Lou Chen

Get full text

Influencer marketing : how message value and credibility affect consumer trust of branded content on social media by Lou, Chen, Yuan, Shupei

Get full text

Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty by Lou, Chen, Xie, Quan

Get full text

Alcohol brands being socially responsible on social media? When and how warning conspicuity and warning integration decrease the efficacy of alcohol brand posts among under-drinkin... by Lou, Chen, Alhabash, Saleem

Get full text

AI agency vs. human agency: understanding human-AI interactions on TikTok and their implications for user engagement by Kang, Hyunjin, Lou, Chen

Get full text

Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews by Kong, Juan, Lou, Chen

Get full text

Fancying the new rich and famous? explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism, and purchas... by Lou, Chen, Kim, Hye Kyung

Get full text

The key to 360-degree video advertising : an examination of the degree of narrative structure by Feng, Yang, Xie, Quan, Lou, Chen

Get full text

Transcendent brand activism advertising: explicating the roles of color and message framing in advertising effectiveness by Zhou, Xuan, Lou, Chen, Huang, Xun

Get full text

Social media influencers helping the world? Uncovering their advantages and tipping factors in cause-related marketing by Lou, Chen, Zhou, Xuan, Xu, Qinyue

Get full text

Investigating consumer engagement with influencer- vs. brand-promoted ads : the roles of source and disclosure by Lou, Chen, Tan, Sang-Sang, Chen, Xiaoyu

Get full text

Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness by Lou, Chen, Taylor, Charles R., Zhou, Xuan

Get full text

Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women by Yang, Tingting, Lou, Chen, Tandoc, Edson C.

Get full text

Improving Environmental Efficiency of Reverse Filling Cementitious Materials through Packing Optimization and Fiber Incorporation by Yang Liu, Lou Chen, Keren Zheng, Qiang Yuan

Get full text

“Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of U.S. and Singaporean women by Lou, Chen, Tse, Caleb H., Lwin, May Oo

Get full text

Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building by Lou, Chen, Xie, Quan, Feng, Yang, Kim, Wonkyung.

Get full text

Unity in diversity, but only if you are beautiful: online self-representations and platform choices in virtual social environments by Lin, Bernice Xiangting, Fan, Ruoxi, Lou, Chen, Qiu, Lin

Get full text
Get full text

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Qiu, Chen, Yuan, Mingquan

Get full text

Therapeutic effects of diode laser on vascular epulis in esthetic area by Tie-Lou Chen, Xiao-Man Wang, Xin-Hai Zhang, Jun Chen, Jin Liu

Get full text

Explicating the effects of in- versus out-group membership and collective action framing on social media activism messages by Lou, Chen, Yap, Chelsea Ning Rei, Zhou, Xuan, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik

Get full text
Get full text