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Influencer marketing : how message value and credibility affect consumer trust of branded content on social media by Lou, Chen, Yuan, Shupei
Published 2020
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Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty by Lou, Chen, Xie, Quan
Published 2022
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AI agency vs. human agency: understanding human-AI interactions on TikTok and their implications for user engagement by Kang, Hyunjin, Lou, Chen
Published 2023
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The key to 360-degree video advertising : an examination of the degree of narrative structure by Feng, Yang, Xie, Quan, Lou, Chen
Published 2021
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Social media influencers helping the world? Uncovering their advantages and tipping factors in cause-related marketing by Lou, Chen, Zhou, Xuan, Xu, Qinyue
Published 2024
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Investigating consumer engagement with influencer- vs. brand-promoted ads : the roles of source and disclosure by Lou, Chen, Tan, Sang-Sang, Chen, Xiaoyu
Published 2020
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Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women by Yang, Tingting, Lou, Chen, Tandoc, Edson C.
Published 2023
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Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building by Lou, Chen, Xie, Quan, Feng, Yang, Kim, Wonkyung.
Published 2021
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Authentically fake? How consumers respond to the influence of virtual influencers by Lou, Chen, Kiew, Josie Siu Ting, Chen, Tao, Lee, Michelle Tze Yen, Ong, Celine Jia En, Phua, ZhaoXi
Published 2023
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